Relationships

I've built my career being the link—between the artist and the label, the creator and the platform, the brand and the audience.

Relationships are kinda my thing.

Creator partnerships · Content marketing · Platform strategy · Campaign development · Artist development · Deal structure · Creative direction · Brand strategy · A fair amount of dot-connecting · Creator partnerships · Content marketing · Platform strategy · Campaign development · Artist development · Deal structure · Creative direction · Brand strategy · A fair amount of dot-connecting ·
selected work*
*some things I've made with people I like. click any cover to dig in.

about me*

Jen Jen winking

*Hi. wave I'm Jen to most, Bagels 🥯 to some. Equal parts dealmaker & creative partner, I've spent 15+ years at the intersection of brand strategy, content marketing, creator partnerships, and product. Which sounds like a lot of things until you realize they're all the same thing same thing getting the right people in a room, making something worth paying attention to, and structuring it so everyone wins.

From kickoff to Final_Final.wav, I make cool sh*t, with cool people, for companies that matter in music and mediamusic and media

partnership highlights*

*a few collaborators along the way

Boi-1da
Boi-1da
Malay
Malay
Alicia Keys
Alicia
Keys
Common
Common
Kenny Beats
Kenny
Beats
Muna
Muna
Tainy
Tainy
Oak Felder
Oak
Felder
SOPHIE
SOPHIE
Chad Hugo
Chad
Hugo
Syd
Syd
Wheezy
Wheezy
Murda Beatz
Murda
Beatz
Clean Bandit
Clean
Bandit
Travis Barker
Travis
Barker

what I do*

*Most people pick a lane, brand, partnerships or content marketing. I happen to speak all three.

(01)
brand & creative
strategy

(01)Positioning, narrative, and creative direction. I shape how brands show up — and why they're worth paying attention to.

  • Positioning & naming
  • Campaign development
  • Creative direction
  • Copywriting & voice
  • Art direction
  • Graphic design
  • Video production
(02)
creator & talent
partnerships

(02)Deals that actually work — for the brand, the talent, and the audience. I structure partnerships people remember.

  • Deal structure & strategy
  • Platform strategy
  • Influencer & creator marketing
  • Artist development
  • Collaborations & co-brands
  • Product placements
(03)
content & product
marketing

(03)Go-to-market strategy and the content engine that supports it. I make launches land — and keep them landing.

  • Go-to-market strategy
  • Content strategy
  • Launch campaigns
  • Social strategy
  • Community management
  • Marketing strategy

in good company*

*meet some of my friends

Republic Records
Converse
NeueHouse
Universal Music Group
Splice
ABC
BandLab
Shutterstock